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Global marketing through exclusive distributorship
We grant each distributor exclusivity of the sale of a contract product. This gives channel distributors incentives to invest in marketing efforts for maximum profits. Unlike electronic devices that require exposure to many channels quickly due to their short life cycles, marketing blitzes, and price competition, agricultural products have life cycles of up to over twenty years. As long as a brand is of satisfactory quality, farmers tend not to replace it. This consistency of consumption allows us to take advantage of the exclusive distributorship model, which helps secure product profits, fend off price competition, and generate significant marketing cost-savings.
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Strategic alliances with global heavyweights
In 2014, we started to collaborate with Nutrien, a leading provider of crop inputs and services. The strategic alliance is a manifestation of our R&D capabilities and gives us a springboard into the global market. In addition to introducing our products to the US market, Nutrien has taught local farmers how to apply the products effectively by producing instruction booklets, organizing training sessions, setting up web-based programs, and creating the Plant Health Planner.
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Short product development
We carry out efficacy trials and phytotoxicity tests throughout various aspects of crops, from gene expressions to growth and development. At labs, the combination of state-of-the-art facilities and an integrated research platform optimizes the product development efficiency and minimizes the failure rate in field tests. For the market, the vertical integration of R&D and manufacturing holds the key to speeding up product development.
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Unrivaled research data
We have applied for certificates of product registration in the US and other major agricultural countries and invested in beefing up our R&D capabilities and product development. As a result, we have gained comprehensive data on processes such as R&D and registration. The research data is especially key in the US and European agricultural biotechnology industry, as it creates a powerful competitive barrier.
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EPA-certified products
Rooted in comprehensive lab data, our products have gained certification from the U.S. Environmental Protection Agency (EPA), which has robust safety standards for agricultural pharmaceuticals. An EPA-certified product will be more easily accepted by regulators in other countries, speeding up its time to market around the world. |